Carlsberg Year of the Snake Artist Edition Can

Beer packaging

The Carlsberg beer package aims to resonate with Chinese young people through its focus on traditional festival culture. Taking “the auspicious snake greets the New Year with blossoms along the way to start a smooth year” as the core concept, it cleverly transforms the brand’s core visual symbol—“Hop Leaf”—into an auspicious snake, creating a strong festival atmosphere. Where the snake passes, peonies, butterfly orchids and other auspicious flowers are in full blossom, which coupled with elements including fireworks and stars, form a picture filled with vitality and hope, conveying the best wishes for a prosperous and bright future in the N