Carola Petri Schmuck
Carola Petri is a jewelry designer. For the multifaceted businesswoman a brand identity should be developed, which shows her personality as an entrepreneur and at the same time her work as a jewelry designer. The brand mark is build of the basic forms rectangle and circle. The geometric and reduced language of the design corresponds to the design of her jewelry. At the same time the brand mark shows an abstract portrait of Carola Petri. What is unique about this sign is the fact that a portrait is created only by the reduced usage of two geometric forms. It shows Carola Petri’s typical appearance, her special hair style.