Carteira bB
Carteira bB
Carteira bB
Carteira bB
Carteira bB
Carteira bB
Carteira bB
Carteira bB
Carteira bB
Carteira bB
Carteira bB
Carteira bB
Carteira bB
Carteira bB
2022

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Carteira bB

Financial services

Banco do Brasil

Carteira bB is the brainchild of one of Brazil’s largest and more traditional banks: Banco do Brasil. The designers’ challenge was to design an e-wallet that would stand out in a very overcrowded market. The main inspiration is the Brazilian way of life and the “magical” sensation that technology provides. The designers created a wallet with a Brazilian touch, simplifying BB’s clients’ lives with a straightforward and efficient technology. Carteira bB was born to create a new relationship with money for everyone. A new brand architecture was designed, along with a new visual and verbal ID to accomplish this goal.

Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Specific country/region: Brazil
Target Groups
Consumer / User

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