Casa da Copa
Product / brand experience worldadidas AG
adidas is presenting the entire FIFA 2014 World Cup product range to their 2,000 most important dealers, marketing and sales managers from all over the world over a period of ten weeks. The world of experience created specifically for this purpose – the Casa da Copa (House of World Cup) – presents the adidas brand attributes with Brazil's attitude towards life in a symbiosis of haptics, colors, sound and motion. The flowing architecture and dynamic spatial forms allow the visitors to immerse themselves in the adidas brand environment and reinforce the active experience of the adidas goals: "cutting edge football, one step ahead."