Cathay Pacific In-Flight Entertainment Experience
In-Flight Entertainment Design & Experience
The Cathay Pacific In-Flight Entertainment (IFE) system reimagines air travel by blending timeless elegance with cutting-edge technology. Designed to harmonize with the cabin environment, it transforms in-flight moments into seamless, enriching experiences. Its brilliance lies in its simplicity—adapting to diverse screens while enhancing every interaction. Features like "My Journey" empower passengers to personalize their travel, turning a functional tool into a deeply personal connection. This design isn’t about doing more; it’s about creating what truly matters—beautifully and effortlessly.
Client / ManufacturerDesign
Cathay Pacific Airways Limited
Lantau, HKReaktor
Helsinki, FIMichael Holler, Deniz Kurtcepe, Iiris Bisi, Jussi Malinen, Per Jansson, Ville Orkas, Elias Benkhodja, Topi PenttinenDate of Launch
2023
Development Time
more than 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users