CENTRAL Rat Race
Event
CENTRAL Rat Race is a fundraising event organised by our client, Hongkong Land. Oval Design's task was to design and produce an exciting event aiming at further strengthening clients brand position as Hong Kongs leading property development/management company with a top-notch portfolio in the citys Central Business District (CBD). In fulfilling this mandate, we designed the race as a mini-scene re-creation of a white collars climb up the corporate ladder from graduate to senior executive in the form of an obstacle-ridden course, using as race track clients top grade office buildings and major roads in the CBD.