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CENTRAL Rat Race
CENTRAL Rat Race
CENTRAL Rat Race
CENTRAL Rat Race
2009

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CENTRAL Rat Race

Event

CENTRAL Rat Race is a fundraising event organised by our client, Hongkong Land. Oval Design's task was to design and produce an exciting event aiming at further strengthening client’s brand position as Hong Kong’s leading property development/management company with a top-notch portfolio in the city’s Central Business District (CBD). In fulfilling this mandate, we designed the race as a mini-scene re-creation of a white collar’s climb up the corporate ladder from graduate to senior executive in the form of an obstacle-ridden course, using as race track client’s top grade office buildings and major roads in the CBD.

Client / Manufacturer

Macau SAR Government

Macau, MO
Design
Oval Design Limited

Oval Design Limited

Hong Kong, CN

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