Cercle
Cercle
Cercle
Cercle
Cercle
Cercle
Cercle
Cercle
2022

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Cercle

Recyclable steering wheel

PDR

More than 20 million vehicles reach end of life each year in the EU and the US. With their complex, multi-material construction and integrated controls, Steering wheels defy recycling. They make up most of the 25% of each vehicle that ends up in a landfill every year. Cercle is the first automotive steering wheel to adopt a circular economy approach to design. That enables easy, complete disassembly and recycling while incorporating complex controls and haptic feedback into a high-quality standard form.

Client / Manufacturer
PDR

PDR

Cardiff, GB
Designer
PDR

PDR

Cardiff, GB
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Trade / Industry

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