Cercle
Recyclable steering wheel
More than 20 million vehicles reach end of life each year in the EU and the US. With their complex, multi-material construction and integrated controls, Steering wheels defy recycling. They make up most of the 25% of each vehicle that ends up in a landfill every year. Cercle is the first automotive steering wheel to adopt a circular economy approach to design. That enables easy, complete disassembly and recycling while incorporating complex controls and haptic feedback into a high-quality standard form.
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Trade / Industry