CHA XIANG SI YI
CHA XIANG SI YI
CHA XIANG SI YI
CHA XIANG SI YI
2020

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CHA XIANG SI YI

Tea packaging

This packaging has been created for a gift set of Hunan tea. Xiang tea played an important role in ancient China, also the region where the tea road for horses began. The packaging design relies on simple paintings that combine scenery and traditions from the cultivation areas of each tea. The message behind these four innovative illustrations is that these teas will give the drinker both a taste of nature and the local color of where the teas were cultivated.

Client / Manufacturer

Wuling District Jiu Ming Tang

Hall Liquor Experience HallChang De, CN
Designer

Hunan Hua Yin Shang Cheng

brand planning Co., Ltd.Chang Sha, CN
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: China
Target Groups
Consumer / User

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