CHA XIANG SI YI
Tea packaging
Wuling District Jiu Ming Tang Hall Liquor Experience Hall
This packaging has been created for a gift set of Hunan tea. Xiang tea played an important role in ancient China, also the region where the tea road for horses began. The packaging design relies on simple paintings that combine scenery and traditions from the cultivation areas of each tea. The message behind these four innovative illustrations is that these teas will give the drinker both a taste of nature and the local color of where the teas were cultivated.
Client / ManufacturerDesign
Wuling District Jiu Ming Tang Hall Liquor Experience Hall
Chang De, CNHunan Hua Yin Shang Cheng brand planning Co., Ltd.
Changsha, CNDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: China
Target Groups
Consumer / User