



CHA XIANG SI YI
Tea packaging
Wuling District Jiu Ming Tang
This packaging has been created for a gift set of Hunan tea. Xiang tea played an important role in ancient China, also the region where the tea road for horses began. The packaging design relies on simple paintings that combine scenery and traditions from the cultivation areas of each tea. The message behind these four innovative illustrations is that these teas will give the drinker both a taste of nature and the local color of where the teas were cultivated.
Client / ManufacturerDesigner
Wuling District Jiu Ming Tang
Hall Liquor Experience HallChang De, CNHunan Hua Yin Shang Cheng
brand planning Co., Ltd.Chang Sha, CNDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: China
Target Groups
Consumer / User