CHALEUR Coporate Identity

Corporate Identity

We developed a new corporate identity, because it's the 100th anniversary of CHALEUR, a baby tableware brand in Kyoto,Japan. The logo is the core of the corporate identity of the baby tableware brand, so we needed to create a warm and unique that is recognizable to all. After consideration, We used a drawing of a child (baby) as the logo. The logo is a beautiful and one-of-a-kind design, because, we directed a drawing just like Matisse's drawings by a child (baby). As Picasso said, "Every child is an artist, we have sublimated the drawing of a child(an artist) into a logo, This design set us apart from our competitors.