Challenge Ourselves, Change the World by Korean Re

Corporate Identity

Korean Re, South Korea's sole reinsurance company, marked its 60th anniversary with a CI design renewal. A reinsurance firm provides coverage to insurers, bolstering risk management and economic stability during major disasters. We established the design concept of 'Boldness & Lightness' for the new CI. 'Boldness' represents its great confidence in the profession and its over 60 years of experience, and 'lightness' expresses its flexibility toward diverse risks. With a new CI, it has taken the first step toward becoming a leading global reinsurance company.

Client / Manufacturer

Korean Re

Seoul, KR

Design

Interbrand

Seoul, KRUzin Hwang, Claudia Yeong-Mi Kwon, Jooryeong Jo, Suyeon Kang, Yoonjin Kim, Jihwa Kim, Minjin Choi, Maron Kim