Chan Yin millet wine
Wine
Shanxi ChanYin Wine Co., Ltd.
This product is made from natural millet in Northwest China. To make it different and more human we hand-painted it to tell its tales. The paintings on the package tell the story of an old couple. They suffered terrible hunger from the drought and then a legendary bird gave them golden rice to eat. To show appreciation, they gave the golden rice to the world. Traditions say that when praying, Chinese people tend to write blessings on fortune bags. For this reason, we write stories inside the boxes. We print them on local rice paper, which can be recycled, decomposed and are more environmentally friendly.
Client / ManufacturerDesign
Shanxi ChanYin Wine Co., Ltd.
Shanxi, CNShenZhen Lingyun creative packaging design Co., Ltd.
Nanshan, Shenzhen, CNDate of Launch
after 2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User