CHANGYU RENA
Wine bottle
Wine bottles from across the world are very similar and lack cultural identity. That makes it difficult for consumers to choose a product. The goal of the Changyu Rena design is to be recognizable. The language is concise and modern. In terms of aesthetics, the bottle breaks with tradition by eliminating the "castle label style" and excessively decorative elements. The design relies on unique brand symbols to raise consumer brand awareness and uses cultural aesthetics to appeal to consumers. The bottle's vibrant curves highlight the brand's personality and quality and embody the concept of "blending," an important aspect as the brand's selling point is the production of "a blend of 20 oak barrels for a more balanced wine."
Client / Manufacturer
Design
Shenzhen Oracle Creative Design Co., Ltd.
Shenzhen, CNShenzhen Oracle Creative Design Co., Ltd.
Shenzhen, CNDate of Launch
2021
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User