Chaozhou Sanbao Packaging Design

Food packaging

The packaging design for "Chaozhou Sanbao" relies on handmade woodcut prints as the main design elements and typeface. The print has the texture and details of hand-made prints, a fitting visual for the venerable Chaozhou Sanbao, underscoring the company's cultural legacy and natural, simple approach. The packaging is actually a visual lesson about local culture. Unlike similar products, the graphics are hand-carved on wooden boards which sends a message of craft and care that was used to make the product.