Chasing Light

Showroom

The project aims to upgrade the image of a ceramic tile brand. As part of the company’s headquarters, it integrates the functions of reception, exhibition, and experience. The ceramic tile products are showcased in a minimalist manner on the horizontal and vertical surfaces of the space. With the interaction of light and geometric forms, the design is confident and disrupts the homogeneous design of conventional showrooms and product displays. It enables the products to resonate with space, nature, people, and time—a bold exploration of showroom design.