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Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
Chaton Pâtisserie
2020

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Chaton Pâtisserie

Brand Identity

Chaton Pâtisserie is a French dessert brand that has been established for years. “Chaton” means “kitten” in French; the owner, a cat lover, wishes to make delicate desserts that allow people to forget their stressful lives. Before the redesign, the brand was rustical and country-like. By illustrating the posture of a cat licking its paws after tasting the pastry and pairing the logo with a slim sans-serif typeface, the new brand identity becomes neater and more elegant. The gift boxes, cards, and website coherently build a relaxing and soothing image for the brand.

Client / Manufacturer

Chaton Pâtisserie

Taipei, TW
Design
Triangler Co., Ltd.

Triangler Co., Ltd.

Taipei, TW
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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