Chaton Pâtisserie is a French dessert brand that has been established for years. “Chaton” means “kitten” in French; the owner, a cat lover, wishes to make delicate desserts that allow people to forget their stressful lives. Before the redesign, the brand was rustical and country-like. By illustrating the posture of a cat licking its paws after tasting the pastry and pairing the logo with a slim sans-serif typeface, the new brand identity becomes neater and more elegant. The gift boxes, cards, and website coherently build a relaxing and soothing image for the brand.