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2023

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Package

Specially designed for young people who value health care, this packaging for functional Chinese herb teabags adopts a "direct and simple" communication method, which express the core functions and selling points of the product via one Chinese character (like beauty, dream, etc.), with the corresponding English words also integrated into the strokes of those Chinese characters. In this way, the core functions (such as becoming beautiful, helping sleep, etc.) are visually highlighted, reducing communication costs for customers at the time of selective purchase.

Client / Manufacturer

Cainiao-Hangzhou China Supply Chain Management Co., Ltd

Hangzhou, CN
Design

Cainiao-Hangzhou China Supply Chain Management Co., Ltd

Hangzhou, CNRuoyu Xu, Coco Wang, Feng Liu, Weihui Wu
Date of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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