Cheil Worldwide

Exhibition

SAMSUNG d’light is SAMSUNG’s flagship platform showcasing brand vision, integrated brand experience and innovative technologies. The new experience provides a personalized journey of self discovery, using SAMSUNG products and technologies to create an interactive experience. Every experience throughout the journey creates unique content that reflects the character of each visitor. At the end of the journey, the visitor can opt to share their experiences on major social media platforms. The updated programs has catapulted d’light from an exclusively onsite experience into a fully integrated O2O platform.

Client / Manufacturer

SAMSUNG Electronics Co., Ltd.

Suwon-si, KR

Design

Cheil Worldwide.

Seoul, KR

SANGWHA Communications Co.

Seoul, KR

SOLIDWORKS ASSOCIATES Inc.

Seoul, KR

DaamDaamSamuso

Seoul, KR

Bombaram

Seoul, KR