Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Cheil Worldwide
Cheil Worldwide
Cheil Worldwide
Cheil Worldwide
2016

Share:

Cheil Worldwide

Exhibition

SAMSUNG Electronics Co., Ltd.

SAMSUNG d’light is SAMSUNG’s flagship platform showcasing brand vision, integrated brand experience and innovative technologies. The new experience provides a personalized journey of self discovery, using SAMSUNG products and technologies to create an interactive experience. Every experience throughout the journey creates unique content that reflects the character of each visitor. At the end of the journey, the visitor can opt to share their experiences on major social media platforms. The updated programs has catapulted d’light from an exclusively onsite experience into a fully integrated O2O platform.

Client / Manufacturer
SAMSUNG Electronics Co., Ltd.

SAMSUNG Electronics Co., Ltd.

Suwon-si, KR
Design
Cheil Worldwide.

Cheil Worldwide.

Seoul, KR

SANGWHA Communications Co.

Seoul, KR

SOLIDWORKS ASSOCIATES Inc.

Seoul, KR

DaamDaamSamuso

Seoul, KR

Bombaram

Seoul, KR
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

RELATED PROJECTS