Chengdu BMW Experience Center

Experience Center

Located beside the Gaodian Road, Pidu District, Chengdu, the original building with a total floor space of more than 10,000 square meters had been abandoned for years, whose exterior wall bricks were seriously ageing and partially had peeled off, and flues were exposed. So the renovation actually faced many challenges. The owner hoped that the building would become a dynamic and remarkable volume, easy to identify from the high-speed rail and highway along the opposite line, and integrate BMW's concept of being environmental-friendly and sustainable.

Client / Manufacturer

Sime Darby Group & BMW Group

Chengdu, CN

Design

ARCHIHOPE & SIAD

Shenzhen, CNZhu Yu, Hihope Zhu, Jane Fang, Chang Xu