Cheong Ba-G (Clean Blue Denim)
Bag
Cheong Ba-G has found a way to upcycle and re-use recycled jeans using zero waste principles from a pair of jeans to make a highly functional and beautiful bag. It permits traceability of used denim materials using a digital tracking system with a map and code on the label. This encourages consumers to track the denim to its source and see the journey a pair of jeans goes through. This allows the owner to better understand how upcycling can lower the environmental footprint. The final design with pattern pieces cut from a pair of jeans fit together like a jigsaw puzzle.
Date of Launch
2020
Development Time
25 - 36 months
Target Regions
Asia, Australia / Oceania
Target Groups
Consumer / User, Other target groups: Customers who fond creative and sustainable products