Cheong Kwan Jang IPASS Special Line
Health and beauty packaging
IPASS is a youth health care brand aimed at a young audience who wants to live a healthy lifestyle. This packaging design has been updated to appear friendly and on-trend. The designers have also improved product identification and readability with product-associated colors and simple icons for usage information. The dynamic logo is a triangular figure that symbolizes following your dreams. The striking polygonal "Brain" case is easy to carry and can be reused as an acupressure ball or a container for small objects.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User