Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
Cheongnyeon(=young man) Coffee Lab
2020

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Cheongnyeon(=young man) Coffee Lab

Branding

'Cheongnyeon' is a Korean word meaning 'blue years,' and refers to a young person in their 20s. We have selected 'Cheongnyeon's special coffee' as the core brand value of the Cheongnyeon Coffee Lab, and have decided that 'Specialness Within Naturalness' can be the ideal concept to express the core value of this brand. A clear and intuitive design which avoids excessive decoration, flourish, and embellishments, matches the pure, passionate, and adventurous image of 'Cheongnyeon.'

Client / Manufacturer

SHINSEGAE CENTRAL CITY

Seoul, KR
Designer
m pound

m pound

Seoul, KR

SHINSEGAE CENTRAL CITY

Seoul, KR
Date of Launch
2019
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User

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