CHEREMI MAKA brand identity

Sexual health care brand

Cheremimaka is a sexual health care brand that specializes in manufacturing products related to sexual health, such as condoms, lubricants, and menstrual cups. To reinforce its identity as a company that pursues economic, environmental and social sustainability, the brand name was changed to 'Cheremimaka,' meaning 'everything as is,' rebranding it as a 'refined,' 'healthy' and 'inclusive' brand. A round line symbolizing the earth was applied to the horizontal strokes of Cheremimaka's logotype to intuitively express the brand’s core value of sustainability.