Chi Liu Xian Fragrant Honey

Food packaging

Chi Liu Xian Fragrant Honey is indigenous to the forests of Northeast China. To reflect the origin of this product, the designers chose a bear as the main visual motif. One is of a naughty bear who disguises himself as a bee to steal honey. The inner box is structured like a biomimetic beehive. Removing the bottle from the box is like taking honey from the beehive. The other packaging shows a bear holding a bottle of honey tightly. Users must prise it from the bear's grip. It means that every drop of the honey is hard-won and is previous gift from the bees.