Chilsung Cider
Beverage packaging
Chilsung Cider is the most popular soft drink in Korea. This brand has a longer history than any other Korean brand and is much loved by the whole nation. It is commonly recognized by an iconic green glass bottle with white stars. Chilsung Cider Vintage Limited Edition was developed to strengthen brand loyalty and to allow consumers to experience the history of Chilsung Cider. Each can is designed to provoke nostalgia among older consumers and arouse the interest of the young by reproducing the design of the last fifty years.
Client / Manufacturer
Design
LOTTE Chilsung Beverage Co., Ltd.
Seoul, KRLOTTE Chilsung Beverage Co., Ltd.
Seoul, KRDate of Launch
2017
Development Time
up to 12 months
Target Regions
Specific country/region: Republic of Korea
Target Groups
Consumer / User