China in the Classics Cultural Gift

Cultural gift

These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group (CMG). The central theme - "China in Classics", contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.

Client / Manufacturer

China Global Television Network Co., Ltd.

Beijing, CN

Design

Dongdao Creative Branding Group

Beijing, CN