China in the Classics
Global documentary campaign
"China in the Classics" is a large-scale cultural program. The program focuses on Chinese classic books. Through the innovative form of time-space dialogue and the expression method of "drama + film and television", it tells about the origin, circulation and books of classics in the long river of 5,000 years of China’s history. The advertising screen returns to the classics itself, and the similarities and differences between Eastern and Western cultures can be seen from the classics and words.
Client / ManufacturerDesign
China Global Television Network Co., Ltd.
Beijing, CNDongdao Creative Branding Group
Beijing, CNDate of Launch
2021
Development Time
up to 12 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users, Public Sector / Government