CHINESE NEW YEAR GIFT BOX
Pastry packaging
For Chinese people, the Lunar New Year means reunion and joy. It is said, "eating sweets brings a sweet new year.” Delicious sweet candy symbolizes the Chinese New Year with its wonderful sweetness. Jiu Zhen Nan's CHINESE NEW YEAR GIFT BOX is inspired by and fully embodies this traditional holiday. This gift box is unique in its variety of sweet treats; its packaging design crystallizes the Chinese culture with the calligraphic words of "Spring" and "Joy," conveying the festive happiness. Each small box contains popular treats for the holiday and is perfect for reunion feasts, personal or corporate gifting as well as visiting friends and relatives.
Client / Manufacturer
Design
Jiu Zhen Nan Taiwan Pastry
Kaohsiung, TWJiu Zhen Nan Foods Co., Ltd.
Kaohsiung, TWDate of Launch
2017
Development Time
"3 months"
Target Regions
Asia
Target Groups
Consumer / User, Public Sector / Government