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Chinese Year of the Tiger
Chinese Year of the Tiger
Chinese Year of the Tiger
Chinese Year of the Tiger
Chinese Year of the Tiger
Chinese Year of the Tiger
Chinese Year of the Tiger
Chinese Year of the Tiger
Chinese Year of the Tiger
Chinese Year of the Tiger
Chinese Year of the Tiger
Chinese Year of the Tiger
Chinese Year of the Tiger
Chinese Year of the Tiger
2023

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Chinese Year of the Tiger

Digital documentary campaign

China Global Television Network Co., Ltd.

On Chinese New Year of the Year of the Tiger, China International Television Network (CGTN) broadcasted our creativity on the official website of CNN in the United States and on the television/official website of BBC in the United Kingdom. We utilized the camouflage pattern of the white tiger, at the same time, simplifies the form, reconstructed the tiger with simple lines and abstract graphics, and adopted Chinese style and western style elements.

Client / Manufacturer

China Global Television Network Co., Ltd.

Beijing, CN
Design
Dongdao Creative Branding Group

Dongdao Creative Branding Group

Beijing, CN
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users, Public Sector / Government

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