Chinese Year of the Tiger

Digital documentary campaign

On Chinese New Year of the Year of the Tiger, China International Television Network (CGTN) broadcasted our creativity on the official website of CNN in the United States and on the television/official website of BBC in the United Kingdom. We utilized the camouflage pattern of the white tiger, at the same time, simplifies the form, reconstructed the tiger with simple lines and abstract graphics, and adopted Chinese style and western style elements.

Client / Manufacturer

China Global Television Network Co., Ltd.

Beijing, CN

Design

Dongdao Creative Branding Group

Beijing, CN