Chocotea
Tea packaging
Chocotea is primarily made of the Qimen black tea variety, infused with the aroma of Caribbean cocoa beans. The packaging adopts the look of a box of fine chocolates to communicate the aromatic chocolate notes in this tea. The tea itself is also shaped in square bars, another nod to chocolate culture. The unboxing experience, unique for a tea, feels similar to opening a box of pralines, only inside this box are the chocolate-like bars of finely crafted tea.
Client / Manufacturer
Design
Beijing Jewgoo Cultural Development Co., Ltd.
Nanjing City, Jiangsu Province, CNNanjing Jewgoo Cultural Development
Nanjing, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User