CHOOSEBASE SHIBUYA

OMO Store

CHOOSEBASE SHIBUYA is a joint venture with the D2C (Direct-to-consumer) brands to develop an OMO (online-merge-offline) model store targeted at millennials and Gen Z. It opened on the first floor of the Seibu Shibuya store, one of the historical department stores in Japan, a full-renovation project seeking to offer new retail experiences. For the best combination of online and offline strategies - the latest technology and human-touch retail experience, we capitalized on the portfolio coordination capabilities unique to department stores. Our design strategy is to have visitors develop their own interpretation of the space.