CIDADE DEXCO - Stand

Feira e Eventos

The need to visually harmonize the 6 blocks for the group's brands, and the scale of this set led to the idea of imagining a unified city. Within the largest coverings fair in Latin America, this was the largest exhibition space presented, with 2400m² surrounded by elements common to all courts. This scale, with brands that share a single DNA, but that bring very different personalities, was the starting point of the project, which demanded and allowed the organization of spaces within the concept of the city. Imaginary, ephemeral, which invites you to immerse yourself in a different way within a fair.