City Cultural Treasures Gift Box Program

Gift Box

The packaging for this travel souvenir gift box series aims to inherit and spread rich regional cultures of China, encouraging positive interplay between culture and tourism. It takes the most typical intangible cultural heritage (ICH) handicrafts from various regions as the themes, and integrates modern design ideas, which improves the recognition while showcasing the charm of regional cultures. The centerpiece on the lid resembles Chinese traditional Tuanshan; the lid featuring Chinese traditional colors can be separately hung on the wall, which is reminiscent of perforated windows in Suzhou gardens, classical and elegant.