CLÉ DE PEAU BEAUTÉ Holiday Collection 2019
Health and beauty packaging
Clé de Peau Beauté has launched a limited edition collection, Kimono Dream, inspired by this artistic Japanese fashion tradition. This iconic packaging design conveys the qualities hidden inside every woman: passion, strength, charm, and gentleness. The fold-out box is based on the ”Tatou” principle, folded paper in many overlapping layers that gradually opens to reveal a gorgeous illustration. The outer sleeve resembles an obi sash, photographed from actual belts that faithfully reproduces the fabric's weave, patterns, and three-dimensionality.
Date of Launch
2019
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User