CLNCE

Beauty series focusing on cosmetics

As part of the Sustainable Development Goals (SDGs), "Clean Beauty" is gaining attention as a new option in the beauty industry. While the initiative is commendable, there are concerns about its effectiveness on the skin and whether it might be harmful. We focus on these challenges that make it difficult to embrace this new choice. We aim to present a new beauty option that harmoniously blends the reassurance of skin benefits and quality with environmental consideration and the user's lifestyle for a comfortably integrated experience.

Client / Manufacturer

ORBIS Inc.

Tokyo, JP

YOSHIDA COSMEWORKS Co.,Ltd.

Tokyo, JP

Design

ORBIS Inc.

Tokyo, JPCreative Director : MOMOKO USUI / Designer : MOMOKO USUI