Cloud Cotton Candy
Beverage packaging
Baskin Robbins Korea has launched a novel icecream milk smoothie with cotton candy decorated on top. The cloud cotton candy triggers curiosity and imagination. Pink cotton candy, filled in a cloud-shaped plastic container located on top of a plastic bottle, filled with a sky blue drink, evokes imagination in children as if they are eating clouds. Thus, the pink cotton candy and the sky blue drink remind of a cloud floating in the sky. The color pink also represents the brand color of Baskin Robins.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User