Cloud Cotton Candy
Cloud Cotton Candy
Cloud Cotton Candy
Cloud Cotton Candy


Cloud Cotton Candy

Beverage packaging

BR Korea Co., Ltd.

Baskin Robbins Korea has launched a novel icecream milk smoothie with cotton candy decorated on top. The cloud cotton candy triggers curiosity and imagination. Pink cotton candy, filled in a cloud-shaped plastic container located on top of a plastic bottle, filled with a sky blue drink, evokes imagination in children as if they are eating clouds. Thus, the pink cotton candy and the sky blue drink remind of a cloud floating in the sky. The color pink also represents the brand color of Baskin Robins.

Date of Launch
Development Time
up to 12 months
Target Regions
Target Groups
Consumer / User