Cloud music Wine
Wine package
The design concept for this wine bottle and packaging is to use emotional expressions from cloud (online) music audiences' comments to associate different flavors and emotional concepts with the wine, creating emotional resonance. The bottle cap is designed to resemble a vinyl record which also is the signature of the APP, while the bottle itself is slender and elegant, made of glass with a frosted gradient transparent effect. This design aims to attract music lovers and consumers who pursue unique, high-quality wines, and combine their emotional experiences with their wine-drinking experiences.
Client / Manufacturer
Design
NetEase (Hangzhou) Network Co., Ltd
Hangzhou, CNHangzhou Netease Yanxuan Trading Co., Ltd.
Hangzhou, CNHu Wan, Xu Qingqing, Shi XiaoxiaDate of Launch
2022
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users