CMF by Nothing product packaging

Consumer tech devices

Like the products inside, CMF packaging tells the story of making great design more accessible. Its flat and square composition represents something that is efficient and orderly, yet effortlessly distinct and appealing. The raised element on the packaging, whether round, square, or oval, builds anticipation and a sense of intrigue, giving users a glimpse of the shape of the product beneath the surface. Beyond aesthetics, the flat design is remarkably thin, optimising shipment space compared to other product packaging.