CNN Ecosphere
Website
In November 2011, the UN hosted the COP17 Conference on Climate Change in Durban. CNN wanted to make climate change topical again and launched the CNN Ecosphere project: a living digital ecosystem growing from tweets tagged with #COP17. Plant a thought. Watch it grow. The core message of the multi-channel campaign (ads, YouTube, Social Media, TVC, Online-Promo etc.) was to call on people to plant their ideas with hashtag #COP17 and follow the evolving global conversation on: www.cnn-ecosphere.com/cop17. Then, the CNN Ecosphere emerged inside COP17 as a digital installation bringing 120,000 voices to the conference. *Google Chrome recommended.
iF Gold Statement
This is an interesting visualization of the data. It is not just counting and counting / boring numbers. Its also symbolic / help grow. Technologically impressive but the beautiful aspect is that wonderful symbolic methaphor of the more that you are debating about this subject the more you are growing a tree on earth. Its got that lovely meaning that you are making a contribution toward the debate. Unique and very usable
Client / ManufacturerDesign
Turner Broadcasting System Deutschland CNN International
München, DE