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CNN Ecosphere
CNN Ecosphere
CNN Ecosphere
CNN Ecosphere
CNN Ecosphere
CNN Ecosphere
CNN Ecosphere
CNN Ecosphere
2013

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CNN Ecosphere

Website

Turner Broadcasting System Deutschland CNN International

In November 2011, the UN hosted the COP17 Conference on Climate Change in Durban. CNN wanted to make climate change topical again and launched the CNN Ecosphere project: a living digital ecosystem growing from tweets tagged with #COP17. Plant a thought. Watch it grow. The core message of the multi-channel campaign (ads, YouTube, Social Media, TVC, online promo etc.) was to call on people to plant their ideas with hashtag #COP17 and follow the evolving global conversation on: www.cnn-ecosphere.com/cop17. Then, the CNN Ecosphere emerged inside COP17 as a digital installation bringing 120,000 voices to the conference. *Google Chrome recommended.

Client / Manufacturer

Turner Broadcasting System Deutschland CNN International

München, DE
Design
Heimat Werbeagentur GmbH

Heimat Werbeagentur GmbH

Berlin, DE

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