Coca-Cola Zero Carrera Live Race
Live online game
The objective was to position the new product Coca-Cola Zero as a male counterpart for Coca-Cola light and to stage the product online. The core idea: control something happening in real life via the net. The topic: fast cars, pretty girls and online gaming, all of them match perfectly the interests of the young and male target group. In July 2007, users could take part in a real Carrera race via Internet. And this is how it worked: on working days from 5 p.m. to 9 p.m. users could register on www.cokezero.de, enter their user name and racing motto, keep track of their stand-by position, and then start racing man against man.
Client / ManufacturerDesign
Coca-Cola GmbH
Berlin, DEScholz & Volkmer GmbH
Wiesbaden, DE