Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 19542025 HighlightsiF Design RankingBrands & Creatives
STUDENT AWARD
Overview2025 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017FAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Coca-Cola Zero Carrera Live Race
Coca-Cola Zero Carrera Live Race
Coca-Cola Zero Carrera Live Race
Coca-Cola Zero Carrera Live Race
2008

Share:

Coca-Cola Zero Carrera Live Race

Live online game

Coca-Cola GmbH

The objective was to position the new product Coca-Cola Zero as a male counterpart for Coca-Cola light and to stage the product online. The core idea: control something happening in real life via the net. The topic: fast cars, pretty girls and online gaming, all of them match perfectly the interests of the young and male target group. In July 2007, users could take part in a real Carrera race via Internet. And this is how it worked: on working days from 5 p.m. to 9 p.m. users could register on www.cokezero.de, enter their user name and racing motto, keep track of their stand-by position, and then start racing man against man.

Client / Manufacturer

Coca-Cola GmbH

Berlin, DE
Design
Scholz & Volkmer GmbH

Scholz & Volkmer GmbH

Wiesbaden, DE
Scholz & Volkmer GmbH

Scholz & Volkmer GmbH

Wiesbaden, DE

RELATED PROJECTS