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Coca-Cola
Coca-Cola
2008

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Coca-Cola

Collector's Can

Coca-Cola GmbH

The goal of the new Coca-Cola collector’s edition was to express the brand’s passion for soccer. Independent from famous soccer players or advertising characters, The Brand Union designed the new Sleek Cans with the most characteristic fan symbol: the fan scarf of the German Soccer League clubs. With the scarf tied around, the can itself becomes a fan: a symbolic integration of the brand into the fan community.

Client / Manufacturer

Coca-Cola GmbH

Berlin, DE
Design
The Brand Union

The Brand Union

Hamburg, DE

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