Melting Signals created a positive new campaign for Coffee Kids to support young coffee farmers and their entrepreneurship aspirations. While older generations are ageing out of production, younger farmers are moving to big cities, leaving their own communities behind. What they often don’t see: there are opportunities right on their doorsteps! Coffee Kids provides young farmers with training, mentoring and seed capital so that they can follow their dreams while supporting their own communities. The campaign creates awareness in the industry in order to support the futures of young coffee farmers and secure the future of coffee.