Coffee Kids
Campaign video
Hanns R. Neumann Stiftung
Melting Signals created a positive new campaign for Coffee Kids to support young coffee farmers and their entrepreneurship aspirations. While older generations are ageing out of production, younger farmers are moving to big cities, leaving their own communities behind. What they often don’t see: there are opportunities right on their doorsteps! Coffee Kids provides young farmers with training, mentoring and seed capital so that they can follow their dreams while supporting their own communities. The campaign creates awareness in the industry in order to support the futures of young coffee farmers and secure the future of coffee.
Client / ManufacturerDesign
Hanns R. Neumann Stiftung
Hamburg, DEMelting Experience GmbH
Hamburg, DEMelting Signals by Melting Elements GmbH
Hamburg, DEDate of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User