Cofrinhos Itaú

Savings feature in app for finance inclusion

Cofrinhos was born to change Brazilians' relationship with money. In a country where investing is seen as a privilege, the product is a response to reality by allowing anyone to save as little as R$1, with a yield of 100% of the CDI (Interbank Certificate of Deposit). With an intuitive look, it is an accessible experience that promotes inclusion and social impact. With more than 1.9 million customers, it aims for financial well-being and translates Itaú Bank's values into concrete action, promoting something that transforms not only people's financial lives, but also the way they see their own potential to fulfill dreams and have stability.

Client / Manufacturer

Itaú Unibanco

São Paulo, BR

Design

Itaú Unibanco

São Paulo, BRTatiane Werneck,Raissa Buri,Marcelo Linhares,Amanda Domingos,Abner Ribeiro,Juliana Bonfante,Alan Kenji,Mariana Vargas,Gabriel Fernandes,Rafael Silva