Coke DataViz
Online Tool
Coke DataViz is an online tool for the visualization of user behavior on the brand websites of The Coca-Cola Company. It aims to increase the effectiveness of online marketing activities for controlling and marketing by visualizing user behavior on the brand websites of Coca-Cola. Target: compression of data to knowledge, in order to create new interrelationships. Different user types are displayed as human figures with dynamic relations towards each other. The complex interrelations are presented in a clear manner; categories such as user activities or loyalty can be displayed in relation to each other and in chronological sequences.
Client / ManufacturerDesign
The Coca-Cola Company
Berlin, DEScholz & Volkmer GmbH
Wiesbaden, DE