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AI-powered musical instrument
Coca Cola
Coke SoundZ allows everyone to literally play a Coca-Cola. This AI-powered instrument lets users manipulate and remix sounds traditionally associated with Coca-Cola—such as the fizz, pop, and pour—into personal music creations. The instrument's design is inspired by the classic Coca-Cola contour bottle, featuring tactile pads and buttons that not only encourage musical creativity but also align with the brand's aesthetic—expanding Coke sounds from the bottle into pop culture.
Client / ManufacturerDesign
Coca Cola
Georgia Atlanta, USAKQA
Los Angeles, California, USCarlos Matias, Kris Kai, Elena Bertolin, Aleksander JezierskiDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, "Artists & Music Influencers"