Coke X Porsche
Soft drink packaging
Coca-Cola has teamed up with Porsche locally through a series of brand partnerships and collaborative campaigns to leverage the assets of both brands. This themed limited-edition packaging features Coca-Cola's strong selling 300 Sleek Can and graphics representing Porsche Carrera Cup Asia. An on-pack interactive concept and e-commerce-related promotions were developed, offering a selection of Porsche branded premiums, incentives, and admission tickets.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User