Colgate Halloween Limited Edition Toothpaste
Household Chemicals / Toothpaste
This is Colgate’s Halloween-themed customized package design for toothpaste. The main theme of this packaging design is pumpkin and is telling the story of pumpkin spirits creating magical toothpaste. The toothpaste formulation thematically incorporates amusing "wizard hat" and "ghost" modeling breath strips. The outer packaging features a see-through design that allows interaction with the internal graphics, enhancing the "MAX FRESH" selling point by showcasing the bursting breath strips. The inclusion of pop-up springing clip within the box adds more surprise when the box opened, internally and externally enhancing the festive atmosphere.
Client / ManufacturerDesign
Colgate Palmolive (China) Co., Ltd.
Guangzhou, CNGuangzhou Designest Consulting Co., Ltd.
Guangzhou, CNBi Zhao,Yuetong Liu,Meng Li,Jiawen HuangDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users