Color of the Night
Color of the Night
Color of the Night
Color of the Night


Color of the Night

Alcohol packaging

Interbrand Shanghai Office

The Bacardi Breezer Summer Edition is a fruit-infused spirit targeted at edgy and fashion forward Chinese female. Cooling down is most desirable in summer. By combining its brand core essence and illustrations of the fruit, we have boosted refreshing vitality of the drink through unique patterns that resemble summer emotions. As it dips into the beverage, the experience extends beyond visual pleasure through featuring its UV printing technology illustrations. It highlights its intricate pattern that otherwise cannot be seen in the dark, igniting the concept of „endless summer: Color of the Night."

Date of Launch
Development Time
up to 12 months
Target Regions
Target Groups
Consumer / User