Color of the Night

Alcohol packaging

The Bacardi Breezer Summer Edition is a fruit-infused spirit targeted at edgy and fashion forward Chinese female. Cooling down is most desirable in summer. By combining its brand core essence and illustrations of the fruit, we have boosted refreshing vitality of the drink through unique patterns that resemble summer emotions. As it dips into the beverage, the experience extends beyond visual pleasure through featuring its UV printing technology illustrations. It highlights its intricate pattern that otherwise cannot be seen in the dark, igniting the concept of „endless summer: Color of the Night."

Client / Manufacturer

Interbrand Shanghai Office

Shanghai, CN

Design

Interbrand Shanghai Office

Shanghai, CN