Color of the Night
Alcohol packaging
The Bacardi Breezer Summer Edition is a fruit-infused spirit targeted at edgy and fashion forward Chinese female. Cooling down is most desirable in summer. By combining its brand core essence and illustrations of the fruit, we have boosted refreshing vitality of the drink through unique patterns that resemble summer emotions. As it dips into the beverage, the experience extends beyond visual pleasure through featuring its UV printing technology illustrations. It highlights its intricate pattern that otherwise cannot be seen in the dark, igniting the concept of „endless summer: Color of the Night."
Client / Manufacturer
Design
Interbrand Shanghai Office
Shanghai, CNInterbrand Shanghai Office
Shanghai, CNDate of Launch
2014
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User