Columbia's New character, IKKI

character

We created Columbia's character, IKKI("IKKI" is the Korean word for "moss.") symbolizing the brand's deep connection to nature. Moss, a first-level ecosystem, purifies the environment by emitting phytoncides and cleaning fine dust. This choice reflects Columbia's commitment to nature. IKKI, working at Columbia, acts as a conservation guide, passionate about both nature and adventures. Furthermore, whenever Columbia initiates new promotions or campaigns, IKKI plays a role in supporting them.

Client / Manufacturer

Columbia Sports Wear

Seoul, KR

Design

SMVD DESIGN LAB

Asan, KRJANG HUNJONG,WOO JONGHWAN,YOU YOUNGHO,SON HOSUNG,YUN CHEOLHYO,KIM JOSEPH,KIM MINHYEOK,LEE GUNWOO,GWON JAE MIN,KIM DAEWOONG

Columbia Sports Wear Korea - Brand Communication team

Seoul, KRPark Jungho,Kim Hwichan,Kim minji