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Compass
Compass
Compass
Compass
Compass
Compass
Compass
Compass
Compass
Compass
Compass
Compass
Compass
Compass
2025

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Compass

Design System

Saudia Airlines

Compass, Saudia's Design System, unites traditional Arabian elegance with next-gen innovation. Launched to elevate the airlines’ digital brand, Compass enables a seamless, consistent experience across all platforms, supporting Saudia’s rebranding journey and commitment to inclusivity. It ensures adaptability, scalability and cultural relevance, offering intuitive navigation inspired by a “book” layout for ease of use. A comprehensive, coder-friendly structure, Compass fosters collaboration, accelerates implementation all while bolstering Saudia’s dedication to a premium, consistent and accessible digital experience for a global audience.

Client / Manufacturer

Saudia Airlines

Jeddah, SA
Design

Accenture Song, Middle East

Dubai, AEDavid Fregonas, Humza Ijaz, Hugh-John O'Reilly, Mazhar Mohad, Stepan Glukhovetskyi, Meghna C. Hazarani, Bharat Shrivastava

Accenture Song, Middle East

Dubai, AEAlpana Devarkonda, Priyanka Rajiv Rawool, Hind Alshammasi, Andre Carioca, Tamerlan Aziev, Amit Soni, Umar Saleh, Ibragim Aziev
Date of Launch
2023
Development Time
more than 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government, "B2B"

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